When that wire finally hits your account after closing a land deal, I’m curious — what’s your first move?
I’ve watched countless investors celebrate with a new Rolex, book that overdue trip to Tulum, or finally pull the trigger on the G-Wagon they’ve been dreaming about.
And honestly? I get it. You’ve earned it.
But here’s something I’ve learned after years in this business that might challenge your thinking:
What if that reward is actually holding you back?
Consider this for a moment.
That celebratory $2,500 dinner makes for great photos, but generates zero return.
The $7,000 watch catches eyes for about a week, then becomes just another accessory.
Neither one helps you close your next deal.
I’ve noticed an interesting pattern among land investors.
When it comes to lifestyle purchases, we move fast — no hesitation, no second-guessing.
But suggest investing that same money back into the business?
Suddenly it’s a different story.
“Let me think about it.”
“I’ll wait until I close a few more deals.”
“Maybe next quarter.”
Why the disconnect?
The truth is, investing in business growth doesn’t come with immediate gratification.
There’s no applause, no social media validation, no instant dopamine hit.